Midge Radio Model 5708

Car styles influence radio design

Aerodynamic shapes and bright, exciting colours were making their way from the automotive industry to electronics. A perfect example of this new trend was the Midge 5700 series of radios. They featured a bullet-like shaped casing and two dramatic ‹headlightsț for the grille and dial resembling an automotive dashboard. 

Part of the family

The Midge radio was introduced in 1949. It was compared to the size of a telephone to promote its small size. It was considered a big-featured but lower-cost competitor to its older sibling, the Northern Electric ‹Baby Champț radio.

MIDGE RADIO MODEL 5708

Designed By:
W.J. Doig 
When: 1953
Manufactured by: Northern Electric Company, Belleville
Made of: bakelite cabinet, metal components
Available in: red, green, blue, brown, ivory or white
Dimensions 15 cm high x 31 cm
  Corded Dining Chair
Fan No.349
Helsinki Vanity & Desk
IB22 Electric Iron
Lounge Chair
Midge Radio No.5708
Ringmaster Pendant Lamp
Sunridge/Geese in Flight
Choose A Decade
Francais | © Design Exchange 2003. All Rights Reserved | Close
1990s page view 1980s page view 1970s page view 1960s page view 1950s page view Virtual Museum Canada - Logo - Link to VMC site