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More chic than he thought
L'Attache plastic briefcase was initially sold through bargain retailers
for just $14. The sales of the case were not spectacular so Dallaire
began marketing it to higher-end stores and, in 1986, landed a large
order of 500 units for the Museum of Modern Art in New York. From
then on, the case became a hot item within the design community.
All shapes and sizes
Still in production today and manufactured by Plasticase since 1997,
L'Attache is made from two
polypropylene shells that are assembled face-to-face. A complete
line has been developed based on the briefcase, including a lunchbox
and a suitcase, and is now available in a wide variety of colours.
To date, more than four million L'Attache briefcases have been sold. |
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L'ATTACHE
CARRYING CASE
Designed By: Michel Dallaire
When: 1985
Manufactured by: Resentel, Montreal
Made of: polypropylene copolymer
Dimensions 8.9 cm wide x 41.3 cm long x 31.1 cm
high |
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